VR is like Pizza 🍕: is good but hard to describe

Communicating about VR is like explaining someone who never ate pizza how it tastes.

“The bottom dough is soft and tasty, the tomato sauce on top is sweet and sour quenched by the bits of wiry mozzarella”

This was an example of how you could describe pizza focused on the “object”. Yet it doesn't  help your listener to figure out what it is and if it can fulfill his need. My advice is stop focusing on the content and shift your communication strategy to the surrounding context!

“Pizza is one of the best fast food you can get: it is cheap, it is very filling, you don’t need cutlery to eat it and it is great to share with friends at a party”

Here follow 3 Key concepts that can help you explain anyone what VR is!

Some people love to hear about ROI (i don’t blame them). Just give it to them! Instead of talking about how immersive your 360 video is, or how cool your training app can be tell them what changed after the implementation with other clients. Make sure to keep this in mind throughout the whole process:  design, development, the current baseline and after-purchase follow up to gather as much meaningful data as possible. Your clients will feel nurtured and you will gather TONS of data to explain the benefits to future prospects.

We know today that purchase intentions are driven by emotions, and VR has the power to trigger emotions like no other medium before. From sheer terror to pure disbelief telling a story of the emotions you, a friend or previous clients experienced while wearing the headset is a powerful testimonial of the actual power of Virtual reality.

The hardest part of communicating is to get people really to act upon your message: getting a phone call, making a purchase or just feeling inspired. Several recent studies have shown that VR is a very powerful tool to inspire actions. Think about what people are doing differently after taking off the headset: their decision on what to purchase is faster, their donations to the campaign increase, they are more likely to leave their email for further contact. Any change in behavior proves that your product is effective.

TLDR; Instead of focusing on the technicalities of what VR is and how it works, supplement your communication tool set highlighting benefits, describing emotions and behavioral changes triggered by your product

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